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Tag: Mukesh Ambani-Led Reliance Industries

Reliance Retail signs Exclusive Brand Licensing & Distribution Deal with Electrolux to relaunch Kelvinator under 10-year contract

Reliance Retail, Consumption Slowdown, Kelvinator Refrigerator, Mukesh Ambani-Led Reliance Industries, Swedish Appliance Maker, Electrolux, Kelvinator

Kelvinator is coming back to India. Economic Times reports that Reliance Retail has signed an over 10-year contract with the iconic refrigerator brand’s Swedish parent Electrolux for brand licensing, manufacturing, marketing and distribution. Other appliances like washing machines, air-conditioners and microwave ovens too would be relaunched. Analysts say the arrangement will be a win-win: Kelvinator […]

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