Online restaurant guide and food ordering service provider, Zomato India initiated tamper proof packaging for 10 Indian cities. It includes cities like New Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Jaipur, Chandigarh, Nagpur and Vadodara. Zomato also said in a press release that they’ve recieved a positive feedback for this packaging and 25 percent orders of more than 5000 restaurants are already using it.
In the first phase, this packaging will be introduced in Delhi NCR, Mumbai, Bengaluru, Hyderabad, Kolkata, Pune, Jaipur, Chandigarh, Nagpur and Vadodara
“Over three million tamper-proof packages have already been shipped to restaurants, and going by the current run rate, we will increase this figure by 3 times by April, as we will introduce this packaging across 25 more cities in India,” said the company statement. They also add that, “Once the restaurant seals the package before it is dispatched, the only way to break the seal is by cutting off the top-end strip. There is no other way to access the food inside, making the tamper-proof packaging trustworthy. And if consumers find the safety seal open, then they are advised not to accept the delivery.”
The packaging is made up of polymer with a thickness of 50 microns which is recyclable or reusable. In the not-so-distant future, we will move towards a biodegradable option,” said the company statement.
Founded by Deepinder Goyal, Zomato is a restaurant reviews, restaurant discovery, food delivery and dining out transactions platform providing information for over 1.4 million restaurants across 24 countries.
Normally with this new initiative Zomato can build a strong trust and reputation as tamper proof packaging will help in maintaining the hygiene, taste of food and quality of the food.