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Talwalkars enters into Healthy Eating & Living Industry in India

Talwalkars enters into Healthy Living Industry in India

Talwalkars Better Value Fitness Limited (TBVFL) made an official announcement for soft launch of an integrated marketplace for healthy eating. The website is at present on a beta version before it is to be launched on May 15th, 2019.

Talwalkars Lifestyles, India’s leading health and fitness brand has tied up with Growfitter to introduce the country’s first ever Artificial Intelligence (AI)-based Incentivized Wellness Program.

ShedEat, a venture of Fitternity & TBVFL, aims to impact the healthy eating space in India and to cater global customized solutions for the consumer across nutrition/diet management services, health food & food tracking through innovation and technology. Through expert driven recommendations, partner network of healthy food/fitness supply and robust distribution channels the platform aims to solve the day to day problems and issues faced by consumers in their weight management/wellness journey.

Speaking at the launch of the event CFO of TBVFL Mr Dinesh Rao explained “At Talwalkars our modus operandi has always been to be consumer-centric. With the advent of AI technology and in India specifically with the growth in awareness of healthy eating, the company is confident that an online platform with the right mix of services would cater to the demand and suit the needs of millennial’s.”

Mr Jayam Vora, Co‐Founder of Fitternity commented “ Operating in the wellness space over the last 4 years, we have seen a massive shift in consumer behavior and an increasing cognizance towards the need to eat healthy. With ShedEat we aim to build out a platform that delivers bespoke solutions through a strong network of nutrition experts globally and health food supply.”

With over 252 ultra-modern gyms spanning 84 cities in India and Sri Lanka and a growing customer base that is currently over 2,00,000, Talwalkars is the only fitness company to secure BSE and NSE listing.

Talwalkars Better Value Fitness is one of the largest fitness chains in India serving wide range of services including gyms, spas, aerobics and health counseling under the brand ‘Talwalkars’.

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