Two foreign brands are making waves in India’s smartphone market, IDC data shows. Apple grabbed over 50% share in the ₹35,000-plus segment in July-September, reclaiming the top spot after two years. Its strategy: Competitive pricing of new iPhones and a drastic drop in prices of older models to cash in on festive demand. On the […]
Chinese Smartphone Maker Xiaomi Becomes Largest Exclusive Brand Network in India’s Offline Market
Xiaomi inaugurated 2500th exclusive Mi Store. These 2500 stores are presently flourished across 790+ cities in all states. As per the retail research agency Channelplay, this is the largest single brand retail network in India (across all categories), followed by Samsung India, Cafe Coffee Day(CCD), Dominos India, and Bata India.