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India’s Biggest Mobile Wallet Paytm plans to launch messaging service to take on WhatsApp

Alibaba backed Paytm will soon launch an Application for Messaging service to go up against Facebook’s WhatsApp before the month’s over, as indicated by organization sources.

Paytm – which considers Japanese Giant Softbank one of its key investors – will coordinate another element on its stage that will enable clients to chat and interact with Text, Pictures, Images, Audios, Videos to their friends, family and Business circle as reported by the people who are aware about this.They would not like to be named as they are not approved to remark on the issue. Whenever reached, a Paytm representative declined to comment.

One of the people said the new element has been in progress for around three months now and will enable the organization to additionally expand client engagement on its stage. Curiously, the improvement comes when WhatsApp itself is taking a shot at foraying into the digital wallet business space. India is the biggest market for WhatsApp with more than 200 million month to month dynamic clients as of February 2017. Internationally, one billion individuals utilize WhatsApp consistently.

In February, WhatsApp fellow benefactor Brian Acton had met IT Minister Ravi Shankar Prasad to examine routes in which the well known informing application could add to India’s vision for digital wallet business. The other individual comfortable with Paytm’s designs said that once the administration takes off, it could be greater than WhatsApp as its current userbase itself is more than 230 million. Furthermore, homegrown similar messaging platform service Hike – which has more than 100 million user base – is also rolling out an in-app electronic payments service to gain great amount of market share on the rising digital transactions in India.


E-Payments in India surged after the nation restricted old high-esteem cash notes before the end of last year. From that point forward, firms like Paytm have quickly expanded their piece of the overall industry. In near future India would have almost 10 times to USD 500 billion by 2020, as indicated by a 2016 report by Boston Consulting Group.

SoftBank and Alibaba-backed Paytm is seeking to attract people in India to use the new messaging service embedded in its app, which many already use to buy everything from food, buying clothes, paying utility bills and booking plane tickets etc. Paytm currently has more than 225 million users.


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