Paytm Mall is launching its first major retail sales event on 20-23 September that will see the organization line up cashback offers of as much of Rs 501 crore.
During the ‘Mera Cash Back’ sale event, which matches with Flipkart’s Big Billion Days (BBD) deal on 20-24 September, the organization plans to rope in 5 million new purchasers, it said in an announcement on Sunday.
Paytm Mall, One97 Communications’ independent unit that raised subsidizing from Alibaba and SAIF Partners prior in February, has quickly scaled up operations and is going up against greater E-commerce giant Flipkart and Amazon.
The Vijay Shekhar Sharma-controlled organization has so far played to its qualities—offering money back offers and an offline-to-online strategy, on the similar lines of China’s T-Mall that offers better synergies in logistics and warehousing—to attract buyers. While it hasn’t disclosed any sales figures so far, strategic moves like—moving 800 staff to Paytm Mall, appointment of senior Alilbaba executives to the board, and the expansion of QR-code (quick response) capabilities to Paytm’s merchant network seems to show a sign of healthy overall growth and expansion.
Amid the deal Paytm Mall will offer money back offers ranging from 15% to 100% of stock an incentive on consumers gadgets, electronics, mobile phones, fashion products and different things. This translates to cash-backs offers worth up to Rs 15,000 on Mobile phones, Rs 20,000 on laptops, and up to 20% of value on large appliances like televisions, Air Conditioners, Refrigerators and Washing machines. To spice things up, it will award 100% cash back to first lucky 25 phone buyers and 100 grams Paytm Gold to 200 customers every day during the four-day sale.
“In the principal ever happy offer of Paytm Mall, we have worked together with our accomplice brands and vendors to bring one of the biggest combination of cashback offers,” head working officer Amit Sinha said.
The organization said top brands like Apple, JBL, Woodland, Timex and others have cooperated for the business occasion. Under the O2O model, where it has tied-up straightforwardly with mark approved stores, retail chains and additionally little stores, requests will be overhauled from neighborhood buyers stores.
“This will drive expanded deals for Paytm Mall’s cooperated retailers in front of this bubbly season… It will likewise prompt shorter conveyance timetables for every single merry request and spare extra coordinations speculations like warehousing,” the organization said.