India, Business, Technology, Startup, Telecom, Entrepreneur, Innovation, Creativity, Social Media, Web, Internet, Advertising, Media, Information

Ramdev Baba Patanjali to launch Bottled Water ‘Divya Jal’ to take on Bisleri, Aquafina

Bottled Himalayan drinking water is going to be the most recent participant in the ever-increasing list of products launched by Yoga guru Ramdev’s ‘Patanjali’ Ayurveda Limited.

Divya Jal, sourced from the foothills of the Himalayas, is set to enter the market of North India this Diwali.

Ramdev’s representative S.K. Tijarawala has said that Divya Jal would be accessible across the country more than three years, however declined to reveal its cost.

The packaging will start in Patanjali’s production lines at Haridwar and Lucknow.

The plant has been packaging drinking water under Patanjali Ayurveda’s sister concern Patanjali Gramodyog, yet it was not sold in the market.

The business focus for 2018-19 is set at Rs. 1,000 crore.

The organization may look for an outsider contract with packaging firms, joint ventures and may likewise take a gander at restoring focused on packaging plants as volume develops.

Other than Patanjali, NourishCo, a joint venture between Tata aggregate firm Tata Global Beverages Ltd. what’s more, PepsiCo India Holdings Pvt. Ltd., additionally claims to offer drinking water sourced from the foothills of the Himalayas.

In 2016, the market for packaged drinking water in India was estimated at Rs. 7,040 crore with Bisleri leading the value share at 24 per cent.

With fast extension in the item go, Patanjali will likewise also begin sale of branded apparel for men, ladies and children under the brand name Paridhan, from April 2018.

Leave a Reply

Your email address will not be published. Required fields are marked *