Indian famous cricket personality Virat Kohli has recently introduced his own range of aromas – One8 Fragrances, which his millions of Kohli fans an insight into his “hitherto hidden playful, candid, light-hearted, and jovial personality”.
The Brand has revealed One8 Fragrances as a culmination of all the unknown characteristics of Virat’s personality, a celebration of his philosophy and approach towards life – to be “Always on”.
“One8 is very close to my heart. Through the brand and its collections, I want to connect with my fans on a deeper level and give them an access to the candid and joyful side of my personality that has not been seen before. I want everyone to be closely involved in my journey, grow with me, and celebrate being fun yet focused, giving it one’s all and living harmoniously without compromising. The launch of One8 Fragrances is an extension of this brand proposition – and of my personality,” said Kohli on his feeli about the One8 Fragrances.
The fragrances have been created by some of the most premium French Perfumeries,which is well-renowned for developing some of the finest scents in the world. With this collection, One8 Fragrance aspires to provide the masses with access to luxury at an affordable price.
A press release by One8 gives more information about the product, writing, “The marquee product offerings by One8 Fragrances include pocket sprays starting from as low as INR 75, along with deodorants – including Aqua, Willow, Intense, Active, Fresh, and Pure – priced at an extremely affordable price point of INR 225. The collection also has a range of Eau De Parfum (EDP) such as Aqua, Intense, Fresh and Pure, which are priced at INR 1,495. The fragrances have been created by some of the most premium French Perfumeries. With this collection, One8 Fragrance aspires to provide the masses with access to luxury at an affordable price.”
The perfume fragrance is being exclusively sold on famous E-commerce website Myntra.com and a 100ml bottle of the perfume is currently being sold at Rs. 1495.
With so many brands launched recently and a line of endorsement deals to go along with it, Kohli has established himself as one of the highest paid sports persons in the world, ranking 83 in the Top 100 highest paid athletes in the world in 2018.