India’s leading fashion and textile manufacturer and retailer Raymond Group, has unveiled the eco-friendly fabric range ‘Ecovera’ produced and manufactured by using R|Elan, the latest technology from Reliance Industries Ltd (RIL).
The Ecovera range will be soon hiting 1500 stores across 700 cities in India. It is made from R|Elan GreenGold, the greenest fibre in the world. R|Elan™ GreenGold is made by recycling post- consumer waste PET bottles, using bio-fuels and energy-efficient processes.
Raymond’s Ecovera, powered by RIL’s R|Elan, will produced by recycling almost 1 million PET bottles from landfills. It’s a testimony to both RIL and Raymond’s commitment to saving the Earth and dedicating corporate responsibility towards environment.
Speaking on the joint development of the sustainable eco friendly range, Sudhanshu Pokhriyal, president, textiles, Raymond Ltd. said, “We as an organisation are known for innovations in manufacturing top quality fabrics using both natural and man-made fibers. In our endeavor to create eco-friendly, sustainable fabrics, R|Elan GreenGold is a perfect choice to produce fabrics that have multiple qualities with superior handle and luster. The use of R|Elan GreenGold is also a step towards achieving our goal of making our organisation sustainable and environment-friendly.”
Raymond is one of the largest vertically and horizontally integrated manufacturers of sophisticated suiting fabrics in the world. It commands a dominant market share of over 60 per cent in the worsted suiting fabrics space in India. Throughout its history, Raymond’s motto has been: ‘Dressing the modern man right’.
Developed from Reliance’s hardcore Research & Development and versatile expertise in fibers over the decades, R|Elan is a portfolio of innovative fabrics that does more. R|Elan GreenGold is a next generation technology technology from Reliance Industries with globally supreme eco-credentials and specially engineered to fulfill consumer requirement for sustainable fashion and lifestyle. GreenGold is one of the eco-friendliest raw materials for the fashion industry and is supporting major brands achieve their environmental goals and commitments.
According to Gunjan Sharma, CMO – polyester business, Reliance Industries limited, “We are proud to be associated with Raymond. It provides us with an opportunity to do our bit for the environment. R|Elan GreenGold enables and equips Raymond to create an innovative and fashionable fabric with an added dose of sustainability.”
RIL’s petrochemicals business is totally dedicated towards adoption to the concept of circular economy, recycling and waste reduction. Its goal is to make Indian textile and fashion industry a pioneer and leader in practicing these methods and concepts. Thus, R|Elan products will enable consumers next generation fabrics that are in line with the latest fashion trends and designs while also fulfilling their lifestyle needs. RIL’s continuous endeavor will give consumers the assurance that if there is R|Elan on the outside, there is something special on the inside.