Amazon is entering offline retailing in India to create an integrated shopping experience for consumers across e-commerce and brick-and-mortar stores as part of a strategy to take on Reliance and Walmart owned Flipkart ,which are planning similar push in the country. The Seattle-based e-commerce behemoth has started talks with three retail chains in which it has picked up stake – Future Group, More and Shopper Stops – to sell a range of products that are available on its Indian market place.
As per the media reports states that Amazon wants to kick off its offline foray with its private label AmazonBasics. This is the US company’s global brand, which it wants to push through over 2000 retail stores.
Amazon has strengthened its position in India’s offline retail market by buying into some of the leading offline retail businesses in the country. Many of these retailers have developed their own private labels in many product categories. How are they likely to push Amazon’s labels in preference to their own has to be watched.
In the initial period ,Amazon wants to sell its private label products on Indian market place. In the initial period , Amazon wants to sell its private label products in those stores and eventually scale up to include most of the top-selling products on Indian market place. Amazon wants to push one of its largest selling private label brands globally – Amazon Basics ,which includes Air-conditioners, Vacuum Cleaners,HDMI Cables, Batteries and Cables,Home necessities like bed sheets, towels,dinner plates and Cutlery,and general merchandise like backpacks, Umbrellas and Yoga-mats.
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