Viacom18 is all set to foray and explore its digital ecosystem with the launch of its first subscription play. Viacom18 Media Private Limited is all set to expand its digital ecosystem with the launch of its first subscription play. Voot Kids has been a sub-app of the network’s AVOD (advertising led video on demand) service VOOT since its launch in May 2016.
Leading kids’ content on broadcast, Viacom18 now extends its thought leadership with a unique digital service for kids, which creates a seamless experience for both fun and learning in a safe, prenatally controlled environment.
It is been Authenticated and Certified by Early Childhood Association (ECA), VOOT Kids is India’s first and only multi-format Kids application providing Fun & Learning, with its largest and variety of collection of more than 20,000 videos, e-books, exclusive stories and interesting quizzes, main goal is to bolster in the next evolution in the kid’s digital ecosystem. Priced at INR 799 for a year and 99 per month with Free Trials in both packages, the VOOT Kids app is available to download on iOS and Play Store.
“Viacom18 has grown over the years by focusing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said Sudhanshu Vats, Group CEO & MD, Viacom18.
“VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning. No other kids app offers Watch, Read, Listen & Learn all at one place,” he added.
With a strategic make screen time important for Kids, the application finds some kind of harmony between fun learning and amusement for kids between the age of 02 to 08 years. The application will accomplish this by conveying an all encompassing encounter focussed on review, perusing, tuning in and playing across the board place. The application includes Kids’ preferred toons, best of pre-school and learning appears, delightfully made picture digital books, sound stories and fun tests and will enable guardians with significant and unrivaled quality commitment choices for their youngsters. Behind this noteworthy substance line-up are organizations with top tier brand proprietors and pioneers like Nickelodeon, Oxford University Press, Warner Media, Green Gold, Ceebeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and some more.
Speaking about VOOT’s venture into the premium subscription space, Gourav Rakshit, COO, Viacom18 Digital Ventures said, “The foray into the subscription space with VOOT Kids is the first step in our journey towards building an entire digital ecosystem under brand VOOT. VOOT Kids has been built on the 3 pillars of Product Experience, Content and Safety. In VOOT Kids, we are bringing an offering that is child-friendly, yet parent focused and gives them an opportunity to bond with an immersive co-consumption experience. Our brand philosophy of ‘Masti Mein Acchai’ reflects our mission to make screen time meaningful.”
VOOT Kids is a key empowering influence that improves the bond among guardians and kids through vivid co-utilization encounters. The curated promotion free substance library has parental control includes that enable guardians to assess progress, limit screen time and track content expended which makes VOOT Kids India’s most secure one-stop online goal that engages, connects with and improves kids, all under one rooftop.
Elaborating, Saugato Bhowmik, Business Head, VOOT Kids said, “VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child’s mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination.” He further added, “We believe masti should never be served up without acchai and the same holds true the other way around. And this is our guiding philosophy at VOOT Kids”
VOOT Kids will be Viacom18’s first historically speaking advanced membership administration giving vivid substance conveyed through a raised item understanding and consistent ongoing interaction. With this dispatch, VOOT Kids will bring alive the ‘Masti Main Acchai’ brand thought through a high decibel incorporated showcasing plan that will reach more than 50 mn family units driven by a blend of print, on-air, on-ground initiations and advanced effort.