Mohamed Sohail Alimohamed, Director of Chaiiwala, said, “India is going to be our strongest markets in terms of expansion, as the population is expected to reach 1.30 billion by 2025. Moreover, India is a chai loving country, hence the country is important as a strategic market for our expansion plans.”
“We’ve been analyzing this market over the last 12 months and we’ll be executing our expansion plans over the coming 12 months. We feel the potential here is 10-20 times over what it is in the UK,” he added.
Chaiiwala is United Kingdom’s popular and iconic cafe chain brand of Indian traditional street food with a modern tadka, having a balanced tradition with a growing consumer need for aspirational fresh food with a new unique story. It is officially British Franchise Association approved brand.
Chaiiwala is now synonymous as being the number one food brand of choice for thousands celebrating today’s fast lifestyle diversity and aspirational choices.
Three years ago, the next generation entrepreneurs of a chaiwala (tea-maker) family in Delhi decided to take the family recipe and open a store in Leicester in the UK. Today, the brand, Chaiiwala, has over 20 shops in the United Kingdom and now its founders are eyeing for a global dominance and so now wanting to expand it to India and other lucrative markets.
The success of the brand has been the staple Indian food it offers and, of course, chai, that is freshly brewed from Assam tea leaves. The menu includes masala chips, chilli paneer, Bombay sandwich (grilled potato sandwich with coriander-mint chutney), as well as paranthas and rotis, including butter chicken roti. Alongside, there are specialist teas, with the most distinctive being the Karak Chaii, a strong tea that blends together black tea, milk, sugar and spices. There are also cold drinks such as the Ice Chai and Rose Falooda.