Beautiful Indian Diva and Bollywood Actress Aishwarya Rai Bachchan, along with her mother Vrinda KR, has recently disclosed that they had invested in environmental intelligence startup Ambee, according to a Business Insider report.
Aishwarya Rai Bachchan has made an angel investment of Rs 50 lakh in the Bengaluru-based startup, according to documents viewed by the news website.
Apart from Mrs Bachchan Bollywood actors who have recently invested in startups include Priyanka Chopra, Deepika Padukone, Alia Bhatt, Akshay Kumar, Suneil Shetty and Shahid Kapoor.
Priyanka Chopra has invested in most buzzed dating app Bumble India, Alia Bhatt in fashion technology startup StyleCracker, Akshay Kumar in fitness technology startup GOQii and Deepika Padukone in Drum Foods International, which are main producers of Epigamia yoghurt.
This is Aishwarya Bachchan’s second known investment in clean and green technology. In last decade, she had invested in wind power projects in Maharashtra.
Ambee will be delivering most sorted and accurate data about hyper local air quality which will be helpful and available to developers, consumers, health researchers and media companies.
Such proprietary data involves sensor data, weather patterns, traffic data, ratio of diesel to petrol vehicles and even contextual data such as road repair, garbage burning and density of diesel generators.
The platform uses proprietary data and analytics to help end users make informed decisions or take preventive measures in a situation of severe environmental distress.
Ambee is a product of Datair Technology, a company founded in 2017 by Akshay Joshi, Jaideep Singh and Madhusudan Anand. The company monitors air quality and has so far installed over a 100 sensors in Bengaluru.
Ambee’s last round of funding came from Venture Capitalist in December 2018. Former Google India Managing Director Rajan Anandan has previously invested in the company.
India is home to 14 out of the 20 most polluted cities in the world. Further, according to the World Health Organization (WHO) report, over 10-50% of indoor environments in India, North America, Europe, Australia and Japan are estimated to be affected by indoor dampness.