Bollywood Actor Shahid Kapoor and his wifely Mira Rajput have recently disclosed that they had invested in Indian yoga and wellness startup SARVA. Currently the leading investors in SARVA, spearheaded by yogi-turned- entrepreneur Sarvesh Shashi, also includes Malaika Arora. SARVA, which in last month had raised $6 Mn from Hollywood star Jennifer Lopez and her husband and sports star Alex Rodriguez among others.
One of the Bollywood fittest actors, Shahid’s personal fitness schedule inspires many, while Mira is a proponent of holistic living and organic practices.
“My personal journey with fitness and wellness started over years ago when I was a fresh-faced teenager,” Shahid said in a statement.
“Over the years, I’ve witnessed the benefits of fitness and holistic living first-hand, so when I met Sarvesh, we could instantly connect to his vision for SARVA.”
He said that as a couple, Mira and he want to work towards improving the quality of life and well being for people who are grappling with stress, anxiety, depression, sleeplessness, and obesity.
Mira Kapoor said she has always believed in conscious living through food, lifestyle and wellness.
“Whether it’s being mindful about what one eats, the kind of exercise the body needs through the different phases in one’s life, or the thoughts we manifest, the mind-body-soul connection is key.
“For the last few years, I’d been toying with the idea of backing ideas and ventures which I felt strongly passionate about. With Sarvesh, what started as a casual meet-up, orchestrated through a dear friend, quickly turned into a conversation of how we could jointly spread the message of yoga-based wellness to everybody,” she said.
SARVA main goal is to have 500 state-of-the-art brick and mortar studios by 2022. Shashi, CEO and Co-Founder, SARVA, welcomed the power couple on board, saying their support is a testament of their faith in the startup’s vision.