Franchise India’s International Arm FranGlobal is looking to foray with its brand Ice Cream Lab to India. Ice Cream Lab is an innovative International concept originally developed in California, USA, in 2013. The Ice Cream Chain has made strategic plans to open 100 stores in the next three years and soon will be launching its first outlet in Hyderabad. Ice Cream Lab is known for its innovative way of making made-to-order ice cream right in front of the customers in a minute’s time, using liquid nitrogen. Their freshest ice cream is made of the all-natural ice cream base which is free of additives, preservatives and low sugar.
Vikrant Tomer, Advisory Board Member, says, “As Mark Zuckerberg said, the biggest risk is not taking any risk. In a today’s new modern era that changing really fast and very dynamic in nature, the only strategy that is secured to fail is not taking risks. Many Food & Beverages brands normally are frightened to enter the Indian Market due to its vastness, diversity and change of taste over every 2 km. We as Ice Cream Lab, consider it as a great opportunity to develop a wide range of product line which satisfies the taste buds of every customer, yet ensure they are eating healthy ice cream.”
The Ice Cream Lab’s idea revolves around the molecular gastronomy freezing concept, using liquid nitrogen to instantly freeze fresh ingredients into ice cream. We fulfill customer’s desires and prepare each cup of ice cream in front of the customer’s eye, it is a very theatrical experience to see the ice cream-making process, where the liquid nitrogen flows into the bowl of organic ice cream base mix and expands in the air, leaving behind the fresh ice cream. The brand offers 16 signature flavors which are universally liked by most of the customers after proper R & D, which takes place time to time and help in developing a product suitable to the local geographies and taste buds of people from that location.
Sachin Pradhan, Operations Director, says “Ice cream is just a perfect thing. People have an emotional response to ice cream; it’s more than just food. It’s never heavy or light on your stomach; it is the perfect combination of caring and eating. It helps you to reduce stress; it stimulates your brain and helps to maintain your metabolism.”
Frozen yogurt Lab is focusing to dispatch 560 outlets in next 3 years all over the world as it has officially closed down outlets that are going to open.
“India is full of brilliance, innovation, and creativity and there are plenty of creative ice-cream makers available in India. On the other hand, India has the highest population in the world. This also means that there is still a lot of space for more and more creative makers to introduce more and more innovative brands. We are not here to compete with any brand, as customers are the best judges. They are very clear about their choices and what they want. The molecular gastronomy freezing concept, using liquid nitrogen to instantly freeze all fresh natural cream base using our own secret formula in to the ice cream, it is a theatrical experience to see the ice cream making process, where the liquid nitrogen flows into the bowl of Organic ice cream base mix and expands in air like smoke and evaporates in front of customer’s eyes, leaving behind the fresh ice cream,” he added.
Ice cream Lab is intending to grow its India impression by opening another 100 outlets in the following three years. The brand has developed from one store to right around 15 stores over the globe in 5 years and in the following a half year, the number will be around 34.
Venus Barak, CEO, FranGlobal, says, “We have a massive expansion plan for ICL in India. Indian market today is one of the most matured markets in the world that is why a partnership has been formed between FranGlobal and ICL to really bring the best ice cream, best flavors, best quality to Indian Consumers. We already have started building the brand, we will make this product accessible to Indian Consumers by opening stores in Malls, High Streets, Corporate Locations, Airport, Train stations and ICL’s first store will be opening in Hyderabad soon. As exclusive Franchise development and management partners for ICL, we will bring in the efficiency of franchise model in Frozen dessert business to ICL and scale it. This brand is offering a quality shift from Frozen Dessert to the freshest ice cream option, which no other brand is offering.”