India’s Leading E-commerce Giant Flipkart recently surprised everyone by launching its first “furniture experience centre”, in India’s IT Capital Bengaluru. The company said that it is also simultaneously working with Google to improve customers’ overall viewing experience at these centres through integration with latest innovative technologies known as Google Lens.
“In order to give a touch and feel experience to customers in an ever-growing online furniture market, Flipkart has introduced its first furniture experience centre in Bangalore,” it said.
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“Visitors at the experience centre can use their smartphone to scan the ‘Flipkart Furniture’ icon at the experience centres, which will then route them to the platform’s furniture page, allowing them to explore the product catalogue along with their various features.”
As per the latest reports in recent months that furniture segment is one of the fastest-growing online categories, witnessing a tremendous rise in demand from across metros along with tier-I and tier-II cities in India. This is majorly got boost by the Digital India Initiative led by Indian Government , rising disposable incomes in the hands of millennial’s and improving real estate scenario, thereby expanding the market size for online furniture in India to $17 billion (roughly Rs. 1,17,000 crores) in 2018, it said.
Meanwhile, Flipkart has earlier announced it has revamped its seller on boarding process to ease the first-time e-commerce experience for medium and small businesses (MSMEs). The e-retailer has also stationed 13 regional teams across the country to help on board sellers in person, by meeting with them at their premises.
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These changes to the on boarding process will make it faster and simpler for small sellers, who may not have prior digital expertise, to list their products on the platform and access Flipkart’s pan-India base of over 150 million customers.