Snapchat has opened its first India office in Mumbai and is looking at building a local team, parent Snap’s strategy chief Jared Grusd said. The India team will focus on forming strategic partnerships, servicing local advertisers, and building communities of creators and users. Earlier this year, the messaging app appointed a head of market development for India, its first employee based in the country. Snapchat has also sharpened its focus on localisation: it has introduced four Indian languages and plans to add five more by the end of the year.
What a u-turn by the company, 2 years after the CEO’s Evan Spiegel alleged comments : “This app is only for rich people… I don’t want to expand into poor countries like India and Spain.”
TikTok has surpassed Instagram and Snapchat to be the leading short video application with 500 million monthly active users.
And this is where Snapchat wins. Your friendships are private, your content is intimate, there are clear areas defined for friends Vs the rest.
Amazing to see the numbers in Pakistan grow to 3 million in a short span of time.
Snap is concentrating on extending key associations, constructing a connected with network of makers and clients, and adjusting neighborhood promoters by employing crisp ability in India.
Snap is bullish on developing its monetization by extending its India nearness after some time.
“The plan of action of Snapchat is to take an interest in the promoting network and to make a stage where advertisers and publicists work with us as a component of our biological system so as to construct an energetic network,”
Why Snapchat is growing in Indian Market
Snap wasn’t centering in India for a long while. In any case, the organization in April propelled a ‘reconstruct’ of its Android application that helped it see an “energizing direction” of its crowd in the Indian market.
While the definite number of Indian Snapchat clients otherwise known as Snap chatters isn’t open, however the information underlines that the organization has seen a 40 percent expansion in every day dynamic clients (DAU) in India between the second quarter of 2018 and 2019.
As per the insights accessible on Statista, India is the 6th biggest nation for Snapchat with a client base of over 15.1 million starting at July this year. The US, then again, commands the worldwide markets for the application with 97.55 million clients.
Snap in its most recent income report posted that its every day dynamic clients rose to 203 million in the subsequent quarter finished June 30 from 190 million in the past quarter. Be that as it may, the organization doesn’t officially uncover any nation explicit numbers.