World’s Leading Electronics and Technology Giant Samsung has launched a digital lending platform that will offer consumers finance options to buy its Galaxy smartphones with an added advantage of zero percent interest rates.
Samsung’s new Finance+ program. Powered by DMI Finance for credit and customer success is first of its kind. Samsing will be very soon extending this service to its entire consumer electronics range. Samsung will be providing its Smartphone Finance Service Available at 5,000 stores in 30 cities across the country and is planning to reach 10,000 outlets in 100 cities by the end of 2019.
Samsung India is looking to gain back control of Indian Mobile Market with financing initiative. In a move matchmaking finance institutions with local dealers, Samsung India launches lending platform samsung finance to help boost smartphone sales.
A customer looking to buy a Galaxy smartphone can opt for easy finance by logging into the in-store Samsung Finance+ app and filling their personal details for KYC verification and credit scoring. Immediately, they will get offers on various Galaxy smartphones.Samsung will be offering zero per cent EMI at various offline and online channels.
“In the western countries, around 80 per cent of mobile phones are financed, including cases where data, calling and phone are bundled and offered for a monthly payment. In India, about 15-18 per cent phones have any kind of financing,” Samsung India Senior Vice President (Mobile Business) Mohandeep Singh told PTI.
It is normally seen surge in sales of 20- 25 percent during the festive season as compared to usual business days.
In India approximate 450 million adults don’t have any records of credit history and so finance options for them are very limited. And by providing them with new finance options will make it simpler and easier for any customers to get hassle free finance for the device they are looking to buy.