Urban shoppers seem to be tightening their purse strings when it comes to in-store purchases. People are sticking to need-based buying and that’s led to lower footfall and tepid conversion rates for brick-and-mortar retailers in the pre-Diwali weekend. Small traders seem to be hit the hardest: Some have reported a fall of 25-50% in festive […]
Kelvinator is coming back to India. Economic Times reports that Reliance Retail has signed an over 10-year contract with the iconic refrigerator brand’s Swedish parent Electrolux for brand licensing, manufacturing, marketing and distribution. Other appliances like washing machines, air-conditioners and microwave ovens too would be relaunched. Analysts say the arrangement will be a win-win: Kelvinator […]
Walmart-owned Flipkart has on boarded nearly 27000 Kirana shops across 700 cities to strengthen its pan-India supply chain ahead of the upcoming festive season. This will further strengthen and personalize e-commerce experience for its existing 160 million customers,help deepen its reach to newer geographies and customers and support “kiranas” by enhancing their income. It will […]
Flipkart is entering food retail with a ₹2,500 crore war chest, MoneyControl reports, citing sources. The Walmart-owned firm has registered a new entity called Flipkart Farmermart that will run farm-to-fork operations, including its own private label, a grocery supply chain, and even stores. The homegrown e-commerce major will bank on the expertise of parent Walmart, […]
